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porridge pots
Worth a lookShows low returns (0.1%), but soft demand (-30.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great345.67avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£139K£139K/yr · 193K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Avg price
Bad£6.21avg listing price — sweet spot $15–$100
Price range
Bad£0.97–£17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.7%90-day search growth — must beat 0% to launch