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pork pie
Worth a lookShows searches that convert (30.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible30.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great451.79avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£133K£133K/yr · 178K searches
Avg price
Bad£2.46avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.47–£3.84cheapest to priciest tracked listing — scored on the share inside $15–$100