50
poppi
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible72.39avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.79avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£5.67–£82.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£83K£83K/yr · 86K searches
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Low Review Barrier