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popcorn seasoning
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,656.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£143K£143K/yr · 249K searches
Price range
Okay£4.03–£19.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand