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poo pourri toilet spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£215K£215K/yr · 155K searches
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,456.09avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.99–£14.60cheapest to priciest tracked listing — scored on the share inside $15–$100