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pontefract cakes
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great214.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.75avg listing price — sweet spot $15–$100
Price range
Bad£0.95–£18.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£37K£37K/yr · 39K searches