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54

pocari sweat

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 29Growth 70Conversion 71Competition 17Returns 100Price range 82Avg price 95Brand share 0Review moat 75Quality gap 68

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.68

avg listing price — sweet spot $15–$100

Price range

Great£4.32–£69.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good511.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+51.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay£128K

£128K/yr · 68K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand