48
plum wine
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great153avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.83avg listing price — sweet spot $15–$100
Price range
Great£8.51–£50.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£61K£61K/yr · 52K searches
Signals Low Review Barrier