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plum tomatoes
Worth a lookShows searches that convert (42.0% search→purchase), but prices mostly outside the sweet spot ($0.72–$8.39) keeps it on the watch list.
Conversion
Incredible42.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.3M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,321.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Avg price
Bad£2.21avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£0.72–£8.39cheapest to priciest tracked listing — scored on the share inside $15–$100