51
plant-based milk
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.45–$15.82) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Review moat
Great431.52avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£391K£391K/yr · 310K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.45–£15.82cheapest to priciest tracked listing — scored on the share inside $15–$100