63
pizza
Launch itA $1.1M/yr market growing +1.5% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Great339.25avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.1M£1.1M/yr · 1.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Avg price
Bad£3.29avg listing price — sweet spot $15–$100
Price range
Bad£1.18–£8.36cheapest to priciest tracked listing — scored on the share inside $15–$100