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pizza sauce
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Great411.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£0.66–£21.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Market size
Okay£100K£100K/yr · 79K searches
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand