42
pink stuff
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Market size
Good£559K£559K/yr · 724K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Review moat
Bad20,451.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.97avg listing price — sweet spot $15–$100
Price range
Bad£1.29–£16.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand