27
pink stuff paste
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£64K£64K/yr · 60K searches
Avg price
Bad£3.87avg listing price — sweet spot $15–$100
Growth
Bad-31.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad62,723avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.29–£7.18cheapest to priciest tracked listing — scored on the share inside $15–$100