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pink food colouring
Skip itPrices mostly outside the sweet spot ($1.48–$10.90) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,067.28avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£79K£79K/yr · 94K searches
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Growth
Bad-29.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.48–£10.90cheapest to priciest tracked listing — scored on the share inside $15–$100