45
pink and blue sweets
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good798.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.19avg listing price — sweet spot $15–$100
Price range
Bad£0.75–£17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 43K searches