60
pilchards in tomato sauce
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible76.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.34avg listing price — sweet spot $15–$100
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.01–£42.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£295K£295K/yr · 159K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-1.9%90-day search growth — must beat 0% to launch