59
pie
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Review moat
Great255.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£220K£220K/yr · 449K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Avg price
Bad£3.13avg listing price — sweet spot $15–$100
Price range
Bad£1.10–£8.48cheapest to priciest tracked listing — scored on the share inside $15–$100