46
pickled eggs
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible80.54avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.25avg listing price — sweet spot $15–$100
Price range
Okay£3.75–£22.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£102K£102K/yr · 73K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Low Review Barrier