59
pick and mix sweets
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Review moat
Good771.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£457K£457K/yr · 961K searches
Avg price
Bad£8.48avg listing price — sweet spot $15–$100
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Price range
Bad£5.28–£15.09cheapest to priciest tracked listing — scored on the share inside $15–$100