45
phgg
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.45avg listing price — sweet spot $15–$100
Price range
Good£7.73–£29.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Review moat
Good1,494.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£50K£50K/yr · 34K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Signals Low Review Barrier