44
pesto
Skip itPrices mostly outside the sweet spot ($0.92–$3.74) — this niche doesn't clear our bar today.
Conversion
Incredible27.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great411.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£119K£119K/yr · 202K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£2.13avg listing price — sweet spot $15–$100
Price range
Bad£0.92–£3.74cheapest to priciest tracked listing — scored on the share inside $15–$100