47
personalised cake topper
Skip itPrices mostly outside the sweet spot ($2.10–$11.36) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,657.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Market size
Bad£95K£95K/yr · 620K searches
Avg price
Bad£5.34avg listing price — sweet spot $15–$100
Price range
Bad£2.10–£11.36cheapest to priciest tracked listing — scored on the share inside $15–$100