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persil non bio washing powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.11avg listing price — sweet spot $15–$100
Review moat
Good593.53avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Price range
Okay£2.50–£25.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£95K£95K/yr · 79K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand