50
peppermint tea
Worth a lookShows low returns (0.1%), but soft demand (-26.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Market size
Good£739K£739K/yr · 635K searches
Review moat
Good850.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£1.42–£18.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.19avg listing price — sweet spot $15–$100
Growth
Bad-26.5%90-day search growth — must beat 0% to launch