48
peppercorns
Skip itPrices mostly outside the sweet spot ($2.34–$12.35) — this niche doesn't clear our bar today.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£516K£516K/yr · 324K searches
Review moat
Okay1,623.41avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.36avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.34–£12.35cheapest to priciest tracked listing — scored on the share inside $15–$100