40
pepper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible40.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£640K£640K/yr · 1.1M searches
Review moat
Good1,347.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Avg price
Bad£1.41avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.68–£2.06cheapest to priciest tracked listing — scored on the share inside $15–$100