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penne pasta
Skip itPrices mostly outside the sweet spot ($0.69–$2.22) — this niche doesn't clear our bar today.
Conversion
Incredible27.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good542.45avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 109K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£1.18avg listing price — sweet spot $15–$100
Price range
Bad£0.69–£2.22cheapest to priciest tracked listing — scored on the share inside $15–$100