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peanut butter m&ms
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£27.18avg listing price — sweet spot $15–$100
Review moat
Great392.33avg incumbent reviews — the moat a new listing must climb
Price range
Great£5.45–£113.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 71K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock