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peanut butter 1kg
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good903.52avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Market size
Bad£65K£65K/yr · 80K searches
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.70–£11.64cheapest to priciest tracked listing — scored on the share inside $15–$100