49
pasties
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great259.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.22–£28.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£142K£142K/yr · 158K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Growth
Bad-26.6%90-day search growth — must beat 0% to launch