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pasta sauce
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£779K£779K/yr · 844K searches
Review moat
Okay2,093.57avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£0.96–£19.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Avg price
Bad£3.60avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand