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passion fruit liqueur
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Okay£11.34avg listing price — sweet spot $15–$100
Review moat
Okay2,903avg incumbent reviews — the moat a new listing must climb
Market size
Okay£123K£123K/yr · 73K searches
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£9.43–£15.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand