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passion fruit juice
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,984.82avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Price range
Okay£6.67–£19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£152K£152K/yr · 139K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand