59
party
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Growth
Great+61.2%90-day search growth — must beat 0% to launch
Review moat
Good1,359.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.28–£21.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.20avg listing price — sweet spot $15–$100
Market size
Bad£81K£81K/yr · 372K searches
Signals No Dominant Brand