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parmesan cheese
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good506.87avg incumbent reviews — the moat a new listing must climb
Market size
Good£521K£521K/yr · 380K searches
Price range
Good£1.85–£31.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Avg price
Bad£5.12avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand