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parma violet gin
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.81avg listing price — sweet spot $15–$100
Price range
Good£11.03–£25.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good893.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay£124K£124K/yr · 70K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier