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paprika
Skip itPrices mostly outside the sweet spot ($0.42–$9.53) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great364.08avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£138K£138K/yr · 168K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£3.89avg listing price — sweet spot $15–$100
Price range
Bad£0.42–£9.53cheapest to priciest tracked listing — scored on the share inside $15–$100