35
panettone
Skip itSoft demand (-69.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great133.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.71avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£139K£139K/yr · 355K searches
Price range
Okay£7.83–£17.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-69.0%90-day search growth — must beat 0% to launch
Signals Out of Stock