34
pancakes ready to eat
Skip itPrices mostly outside the sweet spot ($0.55–$3.28) — this niche doesn't clear our bar today.
Conversion
Incredible31.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good931.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay£118K£118K/yr · 223K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Avg price
Bad£1.70avg listing price — sweet spot $15–$100
Price range
Bad£0.55–£3.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier