51
pancake mix
Worth a lookShows low returns (0.0%), but soft demand (-61.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good826.54avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.18–£27.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£136K£136K/yr · 132K searches
Avg price
Okay£9.30avg listing price — sweet spot $15–$100
Growth
Bad-61.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand