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organic tea
Skip itSoft demand (-25.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,343.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.16–£23.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Market size
Bad£69K£69K/yr · 106K searches
Growth
Bad-25.6%90-day search growth — must beat 0% to launch