50
organic soya milk
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Great264.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.35–£25.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.22avg listing price — sweet spot $15–$100
Market size
Bad£95K£95K/yr · 69K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand