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organic salt
Skip itPrices mostly outside the sweet spot ($5.53–$14.50) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Market size
Good£759K£759K/yr · 592K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,442.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.38avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Price range
Bad£5.53–£14.50cheapest to priciest tracked listing — scored on the share inside $15–$100