55
organic olive oil
Worth a lookShows low returns (0.0%), but soft demand (-17.8% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Avg price
Great£21.79avg listing price — sweet spot $15–$100
Price range
Great£4.27–£57.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£234K£234K/yr · 93K searches
Review moat
Bad4,119.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand