47
organic ghee
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.34avg listing price — sweet spot $15–$100
Review moat
Good691.25avg incumbent reviews — the moat a new listing must climb
Price range
Good£8.04–£25.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 49K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier