50
organic coffee
Worth a lookShows low returns (0.1%), but soft demand (-14.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Great401.35avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.28avg listing price — sweet spot $15–$100
Price range
Good£3.65–£33.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£214K£214K/yr · 141K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-14.6%90-day search growth — must beat 0% to launch