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52

organic coffee beans

Worth a look

Shows low returns (0.1%), but soft demand (-22.3% this quarter) keeps it on the watch list.

Market size 31Growth 14Conversion 79Competition 47Returns 100Price range 51Avg price 82Brand share 45Review moat 54Quality gap 63

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£17.90

avg listing price — sweet spot $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,334.77

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.80–£25.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Market size

Okay£142K

£142K/yr · 98K searches

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch