49
orange squash
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Review moat
Good524.52avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£0.87–£20.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£68K£68K/yr · 91K searches
Avg price
Bad£3.89avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand