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orange food colouring
Skip itPrices mostly outside the sweet spot ($2.55–$6.70) — this niche doesn't clear our bar today.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,632.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Avg price
Bad£3.78avg listing price — sweet spot $15–$100
Market size
Bad£26K£26K/yr · 31K searches
Price range
Bad£2.55–£6.70cheapest to priciest tracked listing — scored on the share inside $15–$100